US espresso big Starbucks is launching the beta model of a brand new rewards program that permits members to earn and purchase non-fungible tokens (NFTs) minted on the Polygon (MATIC) blockchain.
In a latest assertion, the world’s largest coffeehouse chain says that it’s rolling out Starbucks Odyssey, a loyalty program for purchasers, staff, and companions of the agency within the US who signed as much as be included in this system’s waitlist.
Members can take part in a sequence of interactive actions known as ‘Journeys.’ As soon as accomplished, they get rewarded with ‘Journey Stamp’ NFTs minted on MATIC and Odyssey factors that can unlock new advantages and experiences.
As acknowledged by Starbucks govt vice chairman and chief advertising and marketing officer Brady Brewer,
“Our revolutionary spirit and the need to repeatedly exceed the expectations of our clients has led to the launch of Starbucks Odyssey.
The Starbucks Odyssey journey has begun with the beta launch, and we’re excited to collaborate with our members and companions, who will assist form the Odyssey expertise as we discover collectively.”
The Seattle-based firm says it despatched the primary batch of invites this month and can proceed to ship extra invites to a wider group of individuals beginning January 2023.
Starbucks introduced again in September that it’s going to launch a blockchain-based rewards program in partnership with Polygon.
At time of writing, MATIC is altering palms for $0.93, up by 4.09% over the previous 24 hours.
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