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The up-and-coming GuardianLink based by Ramkumar Subramaniam in 2021 provides 360° digital collectable enablement and facilitation options for manufacturers, companies, and clients.
Ramkumar Subramaniam, CEO, GUARDIANLINK
With GuardianLink’s ecosystem in place, manufacturers can launch platforms and marketplaces for his or her digital collectables for purchasers to personal and expertise them by collaborating within the gaming ecosystem sponsorships. This offers them a really enhanced and full digital gaming and metaverse expertise.
From the success tales of loads of manufacturers, Subramaniam understood that the simplest impression will be made solely by means of an emotional route. In India, cinema and cricket command emotional respect that no different side can. Retaining this in thoughts, GuardianLink enabled the launch of India’s first superstar NFT that includes the legendary Bollywood famous person Amitabh Bachchan.
This could possibly be thought of one of many breakthrough moments for India on the earth of digital collectables as a result of it was solely by means of Amitabh Bachchan that individuals got here to know the existence of NFTs.
As well as, they lowered the entry barrier for individuals to expertise NFTs by giving a blind buy possibility for $10. Along with collectable artwork, additionally they introduced within the dimension of gaming utility by introducing Meta Cricket League, the world’s first P2E cricket sport on their flagship platform and market ‘Soar.commerce’. GuardianLink confronted two main challenges. One is the unfamiliarity of individuals concerning what NFTs have to supply.
The second problem was the quickly altering panorama of rules. Subramaniam says, “With a imaginative and prescient in place, and with the precise market hollows and demand-supply research, determining the trail to profitability shouldn’t be troublesome.”
The problem for any group that aspires to disrupt the established order of the market is that it might want to encounter a number of vectors of challenges. For GuardianLink, they should familiarize the plenty with the impact of NFTs. They intention to make NFTs out there, reasonably priced, and accessible for all.
